It's hard to find the right video on YouTube, especially if you download more than 300 hours of video per minute.
In this section of the guide, we explain how to promote your YouTube channel. This helps you to have more viewers and subscribers, and gives your channel the necessary boost.
YouTube also offers an excellent course to promote your YouTube channel. It contains information about how to advertise on your channel to promote elsewhere. The course can be found here.
We'll show you how to promote your YouTube channel.
1. Give your videos attractive titles
It sounds obvious, but it works very well. For example, if you make a video of a lasagna recipe. The best title you can choose is "How to make the best lasagna step by step" or something like that.
Try not to abuse titles and enter the Clickbaits area. Your videos are about something that has nothing to do with the title.
Keep short or middle titles. If the title is too long, it may not be fully displayed in the search results and may be disabled.
Also note that you can include keywords like "lasagna recipe" or "how to make lasagna" in the title.
2. Add custom thumbnails that the viewers would click
A good title and a miniature go hand in hand. Some creators often include fragments of the title of their video in thumbnail view. Most people only notice the vignette when looking for a particular video.
If we use examples of lasagna recipes here, a slice of lasagne with dripping cheese would produce more clicks than the lasagna tray.
Google recommends the following custom thumbnail settings:
It must have a resolution of 1280 x 720 (with a minimum width of 640 pixels).
Only compatible formats should be loaded: .JPG, .GIF, .BMP or .PNG.
The maximum size of the image is 2 MB. Try to stay below the limit.
Use an aspect ratio of 16: 9.
3. Work with your viewers on sweepstakes, competitions, etc.
Only videos with a good title and a good thumbnail can be displayed. Visitor participation is very important as it not only encourages them to subscribe to their videos, but also encourages them to follow their channel.
Depending on the region you are in, you can organize gifts for your viewers. For example, if you create culinary videos, you can download a personalized kitchen appliance with the name / image of your channel.
Some creators often ask, "What do you think of xyz" or "If you had xyz, what would you do" or something similar? This encourages viewers to answer the question for fun.
It's also helpful to post comments on your videos and respond to them.
You should also include links to your social networks, blog, or website in the description of the video. Ask users to click on the video and see its description. In fact, it also helps to improve viewer participation.
4. Use suitable Google keywords
Most people search YouTube videos directly or through Google. You can use it by tweaking your video's display in Google's search results.
If you plan to place YouTube videos on the first page of Google or rate your YouTube videos. You are in the right place
First, go to Google.com and search for something. When you see video results for your query, you can classify your YouTube video based on the keywords you use.
For example, if you search for "lasagna recipes" on Google, the results of recipes and recipe sites are displayed instead of videos.
However, if you look for "How to make lasagna?" Search, see a video above. These are the types of keywords you should use for the tags and titles of your videos to make sure they are in the top of Google search results.
5. Promote your channel by posting it to your blog, social networks, and more.
This is the first thing you need to do when uploading content to your YouTube channel. People often underestimate this and do not advertise their channel properly on their blogs or on Facebook / Twitter.
Your friends and family can help you, but your content should be interesting enough to see.
Friends or viewers promoting your video are an added bonus. If you find your video useful and interesting, it's recommended to your friends, family, and so on.
6. Encourage and let you insert your videos
When you upload a video, you can allow other users to embed it in other sources. That way they can post their video on their blog, website or channel.
This goes hand in hand with point 5, which gives your channel more visibility. When someone inserts your video on your website or social media, you get guaranteed views.
You can encourage your viewers to include their videos on their websites by mentioning them in the video. Just make sure they accredit you where they insert your video.
7. Create a monthly / weekly / daily series
Weekly / daily episodes or series are one of the main reasons why people subscribe to channels. Consistency is important here because the theme in each video you create for the series must be the same or at least the same.
One of the most popular morning shows on YouTube, Good Mythical Morning, is known for its daily consequences. They have several segments that are repeated every week, including Will It, Fancify, and Quiz segments, in which one of the hosts, Rhett, asks the other host, Link, about a particular topic.
8. Make the best videos 5/10 / X
Finally, you can also advertise or market your YouTube channel by creating a list of videos. How often do you see or find "10 tips you never knew" or "The 10 places you should definitely visit on ABC (Country or City)"?
One or two of these videos should be enough to get you started. Not only does it help people, it also makes them visible to your channel as they would explore it and see what other videos you are making.
Choosing a niche is important here because "5 ways to make scrambled eggs" (when making culinary videos) not only saves time, but only influences your channel or niche and makes it unique.
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